As my next #The100DayProject, I'll be posting 100 days of what I've learned from Destination Marketing Organization (DMO)/Agency RFP processes, projects, and relationships. If you work at a DMO or an agency that works with DMOs, hopefully some of these will be knowledge you can use.
When it comes to the content strategy and ongoing content creation, who is going to be creating your content? I suggest hiring a journalist.
How can DMOs and CVBs provide more value for members than just creating multi-page lists of businesses and directing site visitors to member pages within the DMO's site? By focusing on being content publishers and relationship makers, not resource aggregators.
This presentation was originally given on January 23, 2015, in front of an audience of about 140 attendees at Outdoor Retailer, as part of the Outdoor Retailer Education Sessions. The presentation format and flow have been modified slightly to better fit our site vs. the presentation slide + speaking format at Outdoor Retailer.
This was my first time at Outdoor Retailer, one of the world's largest and most comprehensive trade shows for outdoor and adventure brands. What I experienced there was overwhelming, inspiring, a bit puzzling, and the desire to purchase a ton of new gear. And I returned to Substance with some thoughts about the experience: the role of brand online for adventure brands, and the brand opportunities for retailer and consumer education.
What is effective web design? It's kind of like art... you know it when you see it. But when I was asked to present at the 2013 Oregon Governor's Conference on Tourism about "Effective Web Design," I had to take a step back to think about how effective web design happens. And after that, how do you present this idea to a large and diverse audience?
Interaction with brands is full of expectation, reciprocation, desire and fulfillment.