I am not a hiking expert. In fact, I've only recently rekindled a desire to get out and travel trails. So if you're reading this as a primer for "how to hike" I'd suggest going elsewhere. But if you're interested in some thoughts about hiking, read on.
As my next #The100DayProject, I'll be posting 100 days of what I've learned from Destination Marketing Organization (DMO)/Agency RFP processes, projects, and relationships. If you work at a DMO or an agency that works with DMOs, hopefully some of these will be knowledge you can use.
Experiences are created through interactions with a destination, not through a listing page that shows every restaurant. Stories are written and memories are created from the experiences people have, not from pages of search results. So what role must DMOs play in order to be more than simply lists of resources?