As my next #The100DayProject, I'll be posting 100 days of what I've learned from Destination Marketing Organization (DMO)/Agency RFP processes, projects, and relationships. If you work at a DMO or an agency that works with DMOs, hopefully some of these will be knowledge you can use.
The interactive world is changing, and I didn’t want to be changed – I wanted to be the change. In seeing The Forest For The Trees, I get to combine everything I love with the ability to learn to love again.
For those in the creative industries (like design, branding, interactive, and marketing), the freelance life of flexibility, freedom, and responsibility are waiting to be grasped, should you choose. Which means clients will have an increasing number of considerations and options, should they choose. And agencies, dealing with a changing workforce and client desires, will need to adapt, should they choose.
When it comes to the content strategy and ongoing content creation, who is going to be creating your content? I suggest hiring a journalist.
How can DMOs and CVBs provide more value for members than just creating multi-page lists of businesses and directing site visitors to member pages within the DMO's site? By focusing on being content publishers and relationship makers, not resource aggregators.