For those in the creative industries (like design, branding, interactive, and marketing), the freelance life of flexibility, freedom, and responsibility are waiting to be grasped, should you choose. Which means clients will have an increasing number of considerations and options, should they choose. And agencies, dealing with a changing workforce and client desires, will need to adapt, should they choose.

Only twenty-five percent of American respondents in a recent Ernst & Young study said that brand loyalty affected how they shopped.
For established brands, this is a nightmare. You can never coast on past performance … and the price premium that a recognized brand can charge has shrunk.

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