I am not a hiking expert. In fact, I've only recently rekindled a desire to get out and travel trails. So if you're reading this as a primer for "how to hike" I'd suggest going elsewhere. But if you're interested in some thoughts about hiking, read on.
As an interactive agency and small business owner, there are many events and observations that happen in my life outside work that remind me of my life at the office. Such an event happened on May 31st when I ran the Timberline half marathon.
Customer retention can cost companies less than customer acquisition. But how many reward long-term customers instead of offering promotional fees to new customers?