For those in the creative industries (like design, branding, interactive, and marketing), the freelance life of flexibility, freedom, and responsibility are waiting to be grasped, should you choose. Which means clients will have an increasing number of considerations and options, should they choose. And agencies, dealing with a changing workforce and client desires, will need to adapt, should they choose.

With travel being one of the greatest adventures we can experience, much of my work with Adventure Brands has been in the travel and tourism industry. Travel and tourism is a huge generator of jobs and revenue in the United States – in 2014, $927.9 billion was spent directly by domestic and international travelers, and travel supports 8 million direct tourism jobs and 7 million indirect and induced jobs. When these numbers are distributed to Destination Marketing Organizations (DMOs) and Convention and Visitors Bureaus (CVBs) across the U.S., the responsibilities that interactive, advertising, and marketing agencies have to these communities are huge.