Installing Windows: Be Comfortable Being Uncomfortable
Lessons you can apply to home improvement, to work, and to life.
Category: Thinking about work
Posts that have to do with work-related subjects.
E-Tourism Summit: Getting the Most Out of Website Redesign
by
Stephen
on
Some Business Advice for _______
by
Stephen
on
Customer retention can cost companies less than customer acquisition. But how many reward long-term customers instead of offering promotional fees to new customers?
Reaching Beta: Learning from Game Testing
by
Stephen
on
Five things from the Halo Reach beta that interactive designers/developers can learn from game designers and developers.
Going International at IHMRS
by
Stephen
on
Going to be in NYC in November? Work in the travel/tourism industry? Have we got the thing for you...
Interactive Brands, Brands that Interact
by
Stephen
on
When we started Substance, our focus was on the interactive brand experience. Three and a half years later, our focus continues to be on the interactive brand experience, but has deepened to providing strategy, tactics and implementations in creating brands that interact.
Desire Paths
by
Stephen
on
People take the paths they want to take, using different channels to achieve their own goals. So if they don't always take the paths we want them to take, how do we build engagement?
The Realist's Perspective on Sustainability in Communication
by
Stephen
on
Are we being sustainable? We're not printing thousands of brochures, so we're good, right?
Build Engagement, Not Websites
by
Stephen
on
Words, photos and videos can't do it alone. Through content, along with interactivity, back-and-forth communication (a.k.a. conversations), context, and reciprocity, the goal is to create useful information... something people care about and serves a purpose.
My Belated SXSW 2010 Recap
by
Stephen
on