"...if you are talking about trying to lead a movement, trying to change the world, then you sure as hell better be an inspiring figure. You don't have to be slick or polished... but you do necessarily have to connect, inspire, and motivate. That's what leaders do."
To execute big thinking, it isn't what something looks like, it's the idea – the concept.
Most often people assume, "oh, you guys design web sites." Well... kind of. But not really. But sometimes. See? It's confusing.
Love. It's one of those terms you don't hear much with digital brands. But you will.