Last year, Gavin Heaton and Drew McLellan’s Age of Conversation brought 100+ of the “world’s leading marketers, writers, thinkers and creative innovators” together to each contribute 400 words on the topic of, well, conversation. A topic we hold near and dear to our collective Substance heart.

Gavin and Drew are at it again this year, inviting smart people like yourselves to contribute to the next book. I figure, what kind of trouble can I get in for volunteering? You also get to vote on the topic. Once the book is completed, proceeds go to Variety, the Children’s Charity.

Volunteer, vote, or do both. Looking forward to what all of you/we come up with.