The interactive world is changing, and I didn’t want to be changed – I wanted to be the change. In seeing The Forest For The Trees, I get to combine everything I love with the ability to learn to love again.
This presentation was originally given on January 23, 2015, in front of an audience of about 140 attendees at Outdoor Retailer, as part of the Outdoor Retailer Education Sessions. The presentation format and flow have been modified slightly to better fit our site vs. the presentation slide + speaking format at Outdoor Retailer.
On Friday, August 8th, we had the opportunity while at Outdoor Retailer to sit down for an hour with SmartWool and Nau to talk about brand, e-commerce, content, and how these things relate to the future of adventure brands online. We're expecting to upload video in the next few weeks, but in the meantime here is the presentation deck and some notes from the panel.
Our job as an interactive agency isn’t to only tell inspiring stories, just as it isn’t to simply provide information. Our job is to blend inspiration and information to enable people to create their own inspiring stories. It’s not enough to tell the stories that matter. We aspire to more than that. Our job is to tell the stories that matter and drive people to action.
Going to be in NYC in November? Work in the travel/tourism industry? Have we got the thing for you...
When we started Substance, our focus was on the interactive brand experience. Three and a half years later, our focus continues to be on the interactive brand experience, but has deepened to providing strategy, tactics and implementations in creating brands that interact.