What If and Why Not: the University of Oregon Presentation

About a month ago I received an invitation from my friend Peter Yesawich, Jr. to talk to the University of Oregon’s School of Journalism. We put together a conversation about where digital/interactive is heading, the semantics behind digital and interactive, and approaching what we do by first askingĀ “What If and Why Not?”

At the end of the day, the students broke into two groups to solve a problem we presented: what existing technology would you take and use for something different and how would it solve a business or cultural challenge? The ideas the students came back with were great, but I won’t tell you what they were in case they want to bring them to market themselves. Plus, they taught me a bit about Chat Roulette. I’m not sure I needed that. But besides that, a huge thanks goes out to the students for asking great questions, engaging in interesting conversations, and inspiring me with their curiosity and hunger for knowledge.

Super special thanks goes out to Deb Morrison for inviting Peter (and therefore, me) to come and have a conversation with the students who drove up from Eugene. Otherwise Peter and I probably would still be at the Whiskey Soda Lounge eating those delicious Ike’s Vietnamese Fish Sauce wings, spicy style. And that’s just wouldn’t be as healthy for anyone involved.

Here are the slides from our “What If and Why Not” presentation, if you’re curious. They probably won’t make much sense without the actual talking parts and conversation around them, so feel free to reuse it and add your own voice-over.

The graphs on slides 19 – 26 are from the SoDA Digital Marketing Outlook

I also had the opportunity to sit down with Isaac Viel to do a brief interview. Thanks Isaac for letting me exceed my time limit, and for editing the video to make me sound like I kinda know what I’m talking about.

Isaac has also done some interviews with other speakers at the University of Oregon, including one with my co-presenter, which are definitely worth checking out.

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