I just finished reading Zag, by Marty Neumeier. Really enjoyed it, and highly recommend it.

There’s a quote in his summary at the end that relates to the post a few days ago about designers as leaders…

“The leader’s job is to shape and articulate the vision, making it palpable, memorable, inspiring. True vision leads to commitment rather than compliance, confidence rather than caution.”

It’s also the designer’s job to shape and articulate the vision, or message, or story, or brand… to make it palpable, memorable, inspiring. Plus, designers have never been big fans of compliance or caution. Are the similarities merely coincidence? Or is someone trying to send designers a message?