The interactive world is changing, and I didn’t want to be changed – I wanted to be the change. In seeing The Forest For The Trees, I get to combine everything I love with the ability to learn to love again.
For those in the creative industries (like design, branding, interactive, and marketing), the freelance life of flexibility, freedom, and responsibility are waiting to be grasped, should you choose. Which means clients will have an increasing number of considerations and options, should they choose. And agencies, dealing with a changing workforce and client desires, will need to adapt, should they choose.
Interaction with brands is full of expectation, reciprocation, desire and fulfillment.
People take the paths they want to take, using different channels to achieve their own goals. So if they don't always take the paths we want them to take, how do we build engagement?
"If you don't like change, you're going to like irrelevance even less."
One day this blog will die. We will be the ones who kill it.