Are you what? Or are you why?
You're never going to build an amazing brand by doing "what." You're going to build an amazing brand by doing "why."
Category: Thinking Applied to Working
Digital brand strategy? What's that?
by
Stephen
on
Most often people assume, "oh, you guys design web sites." Well... kind of. But not really. But sometimes. See? It's confusing.
"Not because they are easy, but because they are hard."
by
Stephen
on
Easy… feh. It just sounds boring, and boring is no way to go through life. Hard is where you find passionate beliefs.
Step Two in Building a Campfire Agency: What vs. Why.
by
Stephen
on
Sitting around the campfire.
by
Stephen
on
Feature Creep and the Laws of Simplicity.
by
Stephen
on
"The people who design and sell products are not the ones who buy and use them, and what engineers and marketers think is important is not necessarily what's best for consumers."
Less About Information, More About Conversation.
by
Stephen
on
"We need to turn websites into places where customers can play, learn, enjoy, build communities and exchange information."
How to Choose an Agency
by
Stephen
on
Trust (us)
by
Stephen
on
(Company) Culture
by
Stephen
on