It is failure that guides evolution; perfection provides no incentive for improvement, and nothing is perfect. Nothing we create works the way it should.
Designing for static content is obsolete. Designing for dynamic content is no longer enough. Designing with a content strategy in mind is what the future holds.
People take the paths they want to take, using different channels to achieve their own goals. So if they don't always take the paths we want them to take, how do we build engagement?