The Realist's Perspective on Sustainability in Communication
Are we being sustainable? We're not printing thousands of brochures, so we're good, right?
Tag: featured
Build Engagement, Not Websites
by
Stephen
on
Words, photos and videos can't do it alone. Through content, along with interactivity, back-and-forth communication (a.k.a. conversations), context, and reciprocity, the goal is to create useful information... something people care about and serves a purpose.
Start by inspiring, end with inspiration realized.
by
Stephen
on
Start with a simple question: why should this site (or solution) exist?
Are you relevant?
by
Stephen
on
"If you don't like change, you're going to like irrelevance even less."
Circumvent or aspire?
by
Stephen
on
"…the best principles in the world won't help much if those in charge aren't willing to enforce them."
Are you what? Or are you why?
by
Stephen
on
You're never going to build an amazing brand by doing "what." You're going to build an amazing brand by doing "why."
Deed brands.
by
Stephen
on
"This is the Era of Deeds... Deeds tell us what you believe in far more than anything you say. Deeds are the products you make, the experiences you create, how you spend your money and energy, what you do in the world..."
You can't dismiss the importance of inspiration.
by
Stephen
on
"...if you are talking about trying to lead a movement, trying to change the world, then you sure as hell better be an inspiring figure. You don't have to be slick or polished... but you do necessarily have to connect, inspire, and motivate. That's what leaders do."
Comps? No… concepts.
by
Stephen
on
To execute big thinking, it isn't what something looks like, it's the idea – the concept.
Digital brand strategy? What's that?
by
Stephen
on
Most often people assume, "oh, you guys design web sites." Well... kind of. But not really. But sometimes. See? It's confusing.