The following articles are my ideas and perspective around a number of different topics, though most of them relate to interactive design and the travel/tourism industry online. Enjoy!
“Make every product better than it’s ever been done before. Make the parts you cannot see as well as the parts you can see. Use only the best materials, even for the most everyday items. Give the same attention to the smallest detail as you do to the largest. Design every item you make to last forever.”
What is effective web design? It's kind of like art... you know it when you see it. But when I was asked to present at the 2013 Oregon Governor's Conference on Tourism about "Effective Web Design," I had to take a step back to think about how effective web design happens. And after that, how do you present this idea to a large and diverse audience?
It is failure that guides evolution; perfection provides no incentive for improvement, and nothing is perfect. Nothing we create works the way it should.