Why Designers Should Care About Content Strategy
Designing for static content is obsolete. Designing for dynamic content is no longer enough. Designing with a content strategy in mind is what the future holds.
Category: Thinking Applied to Working
Redesigning Web Sites – from the eTourism Summit
by
Stephen
on
I was recently invited to present at the 11th annual eTourism Summit on the topic of web site redesign. Unless you're a brand new company, most companies/brands have had at least one (if not multiple) web sites. But things change... brands change, technology changes, content needs change, business goals change... any and all of these can necessitate a redesign.
Desire Paths
by
Stephen
on
People take the paths they want to take, using different channels to achieve their own goals. So if they don't always take the paths we want them to take, how do we build engagement?
The Realist's Perspective on Sustainability in Communication
by
Stephen
on
Are we being sustainable? We're not printing thousands of brochures, so we're good, right?
Build Engagement, Not Websites
by
Stephen
on
Words, photos and videos can't do it alone. Through content, along with interactivity, back-and-forth communication (a.k.a. conversations), context, and reciprocity, the goal is to create useful information... something people care about and serves a purpose.
What If and Why Not: the University of Oregon Presentation
by
Stephen
on
The Leaders Will Lead
by
Stephen
on
USA Today and Client Courage
by
Stephen
on
Where does the time go?
by
Stephen
on
Circumvent or aspire?
by
Stephen
on
"…the best principles in the world won't help much if those in charge aren't willing to enforce them."