“Make every product better than it’s ever been done before. Make the parts you cannot see as well as the parts you can see. Use only the best materials, even for the most everyday items. Give the same attention to the smallest detail as you do to the largest. Design every item you make to last forever.”
What is effective web design? It's kind of like art... you know it when you see it. But when I was asked to present at the 2013 Oregon Governor's Conference on Tourism about "Effective Web Design," I had to take a step back to think about how effective web design happens. And after that, how do you present this idea to a large and diverse audience?
Designing for static content is obsolete. Designing for dynamic content is no longer enough. Designing with a content strategy in mind is what the future holds.
I was recently invited to present at the 11th annual eTourism Summit on the topic of web site redesign. Unless you're a brand new company, most companies/brands have had at least one (if not multiple) web sites. But things change... brands change, technology changes, content needs change, business goals change... any and all of these can necessitate a redesign.