Skip to content

Stephen Landau

Creative Director & Creative Consultant

  • Portfolio
  • Thinking
  • About Stephen

Thinking

The following articles are my ideas and perspective around a number of different topics, though most of them relate to interactive design and the travel/tourism industry online. Enjoy!

Interactive Brands, Brands that Interact

by Stephen on July 26, 2010December 20, 2019
When we started Substance, our focus was on the interactive brand experience. Three and a half years later, our focus continues to be on the interactive brand experience, but has deepened to providing strategy, tactics and implementations in creating brands that interact.

Desire Paths

by Stephen on July 6, 2010December 20, 2019
People take the paths they want to take, using different channels to achieve their own goals. So if they don't always take the paths we want them to take, how do we build engagement?

The Realist's Perspective on Sustainability in Communication

by Stephen on May 26, 2010December 20, 2019
Are we being sustainable? We're not printing thousands of brochures, so we're good, right?

Build Engagement, Not Websites

by Stephen on April 28, 2010December 20, 2019
Words, photos and videos can't do it alone. Through content, along with interactivity, back-and-forth communication (a.k.a. conversations), context, and reciprocity, the goal is to create useful information... something people care about and serves a purpose.

My Belated SXSW 2010 Recap

by Stephen on March 30, 2010December 20, 2019

What If and Why Not: the University of Oregon Presentation

by Stephen on March 2, 2010December 20, 2019

The Leaders Will Lead

by Stephen on December 11, 2009December 20, 2019

The challenges of the 1500's, the challenges of tomorrow

by Stephen on May 13, 2009December 20, 2019

USA Today and Client Courage

by Stephen on May 6, 2009December 20, 2019

Alone with a Paintbrush

by Stephen on December 10, 2008December 20, 2019

Posts navigation

Previous
Next

Get in Contact

The best way to get in touch with me is by sending me an email.

  • LinkedIn
  • Instagram
  • Twitter